Mujeres en la publicidad del Ecuador: de las imágenes a los cuerpos

Jenny Pontón Cevallos

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Mujeres en la publicidad del Ecuador: de las imágenes a los cuerpos

Autor / Mención de responsabilidad: Jenny Pontón Cevallos

ISBN: 9789978675151

Fecha: 2019.

Editorial: FLACSO Ecuador

Tamaño: 4.99 MB Descargas: Vistas:

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Resumen
Información

En el Ecuador, se constata que, a pesar de que se ha avanzado hacia la igualdad entre mujeres y hombres en términos constitucionales, legales, de derechos humanos y de políticas públicas, la publicidad que se produce en el país sigue anclada en imágenes de género estereotipadas. Esta tendencia, que apareció desde el nacimiento mismo de dicha industria en el país, se ha mantenido incrustada en ella a lo largo del siglo XX y parece ser todavía bastante eficaz como estrategia de mercado en el ámbito nacional. La imagen de la mujer como gancho comercial particularmente de su cuerpo ha sido una modalidad empleada históricamente por los creadores de mensajes publicitarios para promocionar todo tipo de producto.

ISBN	9789978675151
Código de idioma	spa
Lugar de publicación	Quito, Ecuador
Páginas/volúmenes	xv, 272 páginas
Descripcion física	ilustraciones
Serie	ATRIO
Nota general	Libro disponible en formato digital
Nota de bibliografía	Bibliografía: p. 259-272
Términos controlados	MUJERES, GÉNERO, FEMINISMO, ASPECTOS SOCIALES, MARKETING, PROPAGANDA, INFORMACIÓN PÚBLICA, INDUSTRIA, CAPITALISMO, ECONOMÍA
Descriptor geográfico	ECUADOR

Elementos de RDA	Datos
ISBN	9789978675151
Fuente de catalogación	EC-QuFLA
Idioma de catalogación	spa
Entidad que transcribió la catalogación	EC-QuFLA
Entidad que modificó el registro	EC-QuFLA
Reglas aplicadas en catalogación	RDA
Código de idioma	spa
Clasificación DEWEY y Cutter	505323
Autor personal	Pontón Cevallos, Jenny
Título	Mujeres en la publicidad del Ecuador: de las imágenes a los cuerpos
Mención de responsabilidad	Jenny Pontón Cevallos
Lugar de publicación	Quito, Ecuador
Editorial	FLACSO Ecuador
Fecha de publicación	2019
Páginas/volúmenes	xv, 272 páginas
Descripcion física	ilustraciones
Tipo de contenido	texto
Código de tipo de contenido	txt
Indicador de contenido	rdacontent
Formato (tipo de medio)	computadora
Código de medio	n
Indicador medio	rdamedia
Tipo de soporte	recurso en línea
Código de soporte	nc
Indicador de soporte	rdacarrier
Serie	ATRIO
Nota general	Libro disponible en formato digital
Nota de bibliografía	Bibliografía: p. 259-272
Términos controlados	MUJERES, GÉNERO, FEMINISMO, ASPECTOS SOCIALES, MARKETING, PROPAGANDA, INFORMACIÓN PÚBLICA, INDUSTRIA, CAPITALISMO, ECONOMÍA
Descriptor geográfico	ECUADOR

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