¿Cómo diseñar campañas políticas exitosas?: una mirada estratégica a las campañas ganadoras de los últimos tiempos

Alfredo Dávalos López, Víctor Palanca Frías, Carlos Galeas de la Vega y Alfonso Pérez

Array ( [020a] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 414425 [_tag] => 20 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => a [_subfieldCdError] => [_fieldData] => 9789978550977 [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [040a] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 522365 [_tag] => 40 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => a [_subfieldCdError] => [_fieldData] => Flacso Ecuador [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [040b] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 522366 [_tag] => 40 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => b [_subfieldCdError] => [_fieldData] => spa [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [040c] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 522367 [_tag] => 40 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => c [_subfieldCdError] => [_fieldData] => Flacso Ecuador [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [040d] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 522368 [_tag] => 40 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => d [_subfieldCdError] => [_fieldData] => Flacso Ecuador [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [040e] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 522369 [_tag] => 40 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => e [_subfieldCdError] => [_fieldData] => RDA [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [082a] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 414464 [_tag] => 82 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => a [_subfieldCdError] => [_fieldData] => 324.72/D631d [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [100a] => BiblioField Object ( [_bibid] => [_fieldid] => [_tag] => 100 [_tagError] => [_ind1Cd] => [_ind2Cd] => [_subfieldCd] => a [_subfieldCdError] => [_fieldData] => Dávalos López, Alfredo [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [245a] => BiblioField Object ( [_bibid] => [_fieldid] => [_tag] => 245 [_tagError] => [_ind1Cd] => [_ind2Cd] => [_subfieldCd] => a [_subfieldCdError] => [_fieldData] => ¿Cómo diseñar campañas políticas exitosas? [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [245b] => BiblioField Object ( [_bibid] => [_fieldid] => [_tag] => 245 [_tagError] => [_ind1Cd] => [_ind2Cd] => [_subfieldCd] => b [_subfieldCdError] => [_fieldData] => una mirada estratégica a las campañas ganadoras de los últimos tiempos [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [245c] => BiblioField Object ( [_bibid] => [_fieldid] => [_tag] => 245 [_tagError] => [_ind1Cd] => [_ind2Cd] => [_subfieldCd] => c [_subfieldCdError] => [_fieldData] => Alfredo Dávalos López, Víctor Palanca Frías, Carlos Galeas de la Vega y Alfonso Pérez [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [264a] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 414435 [_tag] => 264 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => a [_subfieldCdError] => [_fieldData] => Quito [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [264b] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 414442 [_tag] => 264 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => b [_subfieldCdError] => [_fieldData] => CIESPAL : Quipus [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [264c] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 414443 [_tag] => 264 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => c [_subfieldCdError] => [_fieldData] => 2012 [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [300a] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 414450 [_tag] => 300 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => a [_subfieldCdError] => [_fieldData] => 249 páginas [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [300b] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 414456 [_tag] => 300 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => b [_subfieldCdError] => [_fieldData] => cuadros, fotografías [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [336a] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 522370 [_tag] => 336 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => a [_subfieldCdError] => [_fieldData] => texto [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [337a] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 522371 [_tag] => 337 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => a [_subfieldCdError] => [_fieldData] => sin mediación [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [337a1] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 522372 [_tag] => 337 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => a [_subfieldCdError] => [_fieldData] => computadora [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [338a] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 522373 [_tag] => 338 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => a [_subfieldCdError] => [_fieldData] => volumen [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [338a1] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 522374 [_tag] => 338 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => a [_subfieldCdError] => [_fieldData] => recurso en línea [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [490a] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 416514 [_tag] => 490 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => a [_subfieldCdError] => [_fieldData] => Intiyán [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [490v] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 522376 [_tag] => 490 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => v [_subfieldCdError] => [_fieldData] => 64 [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [504a] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 414457 [_tag] => 504 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => a [_subfieldCdError] => [_fieldData] => Incluye bibliografía [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [541a] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 522375 [_tag] => 541 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => a [_subfieldCdError] => [_fieldData] => Publicaciones Convenio CIESPAL [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [650a] => BiblioField Object ( [_bibid] => [_fieldid] => [_tag] => 650 [_tagError] => [_ind1Cd] => [_ind2Cd] => [_subfieldCd] => a [_subfieldCdError] => [_fieldData] => CAMPAÑAS POLÍTICAS [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [650a1] => BiblioField Object ( [_bibid] => [_fieldid] => [_tag] => 650 [_tagError] => [_ind1Cd] => [_ind2Cd] => [_subfieldCd] => a [_subfieldCdError] => [_fieldData] => ESTRATEGIA [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [650a2] => BiblioField Object ( [_bibid] => [_fieldid] => [_tag] => 650 [_tagError] => [_ind1Cd] => [_ind2Cd] => [_subfieldCd] => a [_subfieldCdError] => [_fieldData] => PARTIDOS POLÍTICOS [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [650a3] => BiblioField Object ( [_bibid] => [_fieldid] => [_tag] => 650 [_tagError] => [_ind1Cd] => [_ind2Cd] => [_subfieldCd] => a [_subfieldCdError] => [_fieldData] => PUBLICIDAD [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [700a] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 414463 [_tag] => 700 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => a [_subfieldCdError] => [_fieldData] => Palanca Frías, Víctor [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [700a1] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 522377 [_tag] => 700 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => a [_subfieldCdError] => [_fieldData] => Galeas de la Vega, Carlos [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) [700a2] => BiblioField Object ( [_bibid] => 135773 [_fieldid] => 522378 [_tag] => 700 [_tagError] => [_ind1Cd] => N [_ind2Cd] => N [_subfieldCd] => a [_subfieldCdError] => [_fieldData] => Pérez, Alfonso [_fieldDataError] => [_isRequired] => [_isRepeatable] => ) )

¿Cómo diseñar campañas políticas exitosas?: una mirada estratégica a las campañas ganadoras de los últimos tiempos

Autor / Mención de responsabilidad: Alfredo Dávalos López, Víctor Palanca Frías, Carlos Galeas de la Vega y Alfonso Pérez

ISBN: 9789978550977

Fecha: 2012.

Editorial: CIESPAL : Quipus

Tamaño: 12.14 MB Descargas: Vistas:

Descargar

Resumen
Información

El presente texto es una obra de divulgación para todo público sobre los objetivos, fines, estrategias y características de los esfuerzos más destacados que en materia de Comunicación Política se han realizado en Iberoamérica y los Estados Unidos durante la última década. No obstante, también está dirigido a los candidatos y gerentes de campaña de nuestra región, con la intención de profundizar su comprensión con respecto al proceso de diseño estratégico, planificación, organización y ejecución de una campaña electoral.

ISBN	9789978550977
Lugar de publicación	Quito
Páginas/volúmenes	249 páginas
Descripcion física	cuadros, fotografías
Colección	Intiyán
Número de Colección	64
Nota de bibliografía	Incluye bibliografía
Nota de la fuente inmediata de adquisición	Publicaciones Convenio CIESPAL
Términos controlados	CAMPAÑAS POLÍTICAS, ESTRATEGIA, PARTIDOS POLÍTICOS, PUBLICIDAD

Elementos de RDA	Datos
ISBN	9789978550977
Fuente de catalogación	Flacso Ecuador
Idioma de catalogación	spa
Entidad que transcribió la catalogación	Flacso Ecuador
Entidad que modificó el registro	Flacso Ecuador
Reglas aplicadas en catalogación	RDA
Clasificación DEWEY y Cutter	324.72/D631d
Autor personal	Dávalos López, Alfredo
Título	¿Cómo diseñar campañas políticas exitosas?
Subtítulo	una mirada estratégica a las campañas ganadoras de los últimos tiempos
Mención de responsabilidad	Alfredo Dávalos López, Víctor Palanca Frías, Carlos Galeas de la Vega y Alfonso Pérez
Lugar de publicación	Quito
Editorial	CIESPAL : Quipus
Fecha de publicación	2012
Páginas/volúmenes	249 páginas
Descripcion física	cuadros, fotografías
Tipo de contenido	texto
Formato (tipo de medio)	sin mediación, computadora
Tipo de soporte	volumen, recurso en línea
Colección	Intiyán
Número de Colección	64
Nota de bibliografía	Incluye bibliografía
Nota de la fuente inmediata de adquisición	Publicaciones Convenio CIESPAL
Términos controlados	CAMPAÑAS POLÍTICAS, ESTRATEGIA, PARTIDOS POLÍTICOS, PUBLICIDAD
Autores adicionales	Palanca Frías, Víctor Galeas de la Vega, Carlos Pérez, Alfonso

Libros

Haga su búsqueda aquí

¿Cómo diseñar campañas políticas exitosas?: una mirada estratégica a las campañas ganadoras de los últimos tiempos

FLACSO Radio

Archivo de Lenguas y Culturas del Ecuador

Grupos de Investigación

Sistemas de Investigación