¿Cómo diseñar campañas políticas exitosas?: una mirada estratégica a las campañas ganadoras de los últimos tiempos

Alfredo Dávalos López, Víctor Palanca Frías, Carlos Galeas de la Vega y Alfonso Pérez

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¿Cómo diseñar campañas políticas exitosas?: una mirada estratégica a las campañas ganadoras de los últimos tiempos

Autor / Mención de responsabilidad: Alfredo Dávalos López, Víctor Palanca Frías, Carlos Galeas de la Vega y Alfonso Pérez

ISBN: 9789978550977

Fecha:

Editorial:

Tamaño: 12.14 MB Descargas: Vistas:

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Resumen
Información de Existencias

El presente texto es una obra de divulgación para todo público sobre los objetivos, fines, estrategias y características de los esfuerzos más destacados que en materia de Comunicación Política se han realizado en Iberoamérica y los Estados Unidos durante la última década. No obstante, también está dirigido a los candidatos y gerentes de campaña de nuestra región, con la intención de profundizar su comprensión con respecto al proceso de diseño estratégico, planificación, organización y ejecución de una campaña electoral.

Mención de responsabilidad:	Alfredo Dávalos López, Víctor Palanca Frías, Carlos Galeas de la Vega y Alfonso Pérez
ISBN	9789978550977
Autor personal	Dávalos López, Alfredo
Lugar de publicación	Quito
Editorial	CIESPAL : Quipus
Fecha de publicación	2012
Páginas/volúmenes	249 páginas
Descripcion física	cuadros, fotografías
Colección	Intiyán
Número de Colección	64
Nota de bibliografía	Incluye bibliografía
Nota de la fuente inmediata de adquisición	Publicaciones Convenio CIESPAL
Términos controlados	CAMPAÑAS POLÍTICAS, ESTRATEGIA, PARTIDOS POLÍTICOS, PUBLICIDAD
Autores adicionales	Palanca Frías, Víctor Galeas de la Vega, Carlos Pérez, Alfonso

NE	Ubicación	Ej.	Estado
34511	FLACSO		en estantes
34510	FLACSO	2	en estantes
34602	FLACSO	3	en estantes

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